5 Benefits that UX Consulting Delivers to Companies

2Brains
Wednesday, 29 de May

UX consulting has gained significant relevance in the business world, as more and more organizations become aware of the importance of user experience in business.

User experience, also known as UX, has become a fundamental element for the success of companies in this digital age. Many organizations have embarked on a quest that goes beyond creating visually attractive digital products. Now, they seek to deliver meaningful and satisfying experiences for users.

By understanding the needs, expectations, and emotions of people, this practice makes it possible to improve the usability and value of the products or services offered by a company.

What is a UX Consulting Firm and What Does It Do?

A UX consulting firm is a company specialized in improving user experience through the research, design, and optimization of digital products and services. These consultancies work with organizations to understand user needs and behaviors, develop user-centered design strategies, and iteratively test solutions to ensure their effectiveness. UX consultancies help companies create intuitive, attractive, and effective digital experiences, resulting in greater customer satisfaction, loyalty, and ultimately, better business performance.

Here are 5 benefits that organizations can gain from good UX consulting:

1. Customer Satisfaction

This is a vital aspect for any business, which can be enhanced through a well-designed User Experience that makes products or services intuitive and easy to use.

For instance, 61% of users move to another site if they do not find what they are looking for immediately, while mobile users are five times more likely to abandon a task if the site is only optimized for desktop (Google Mobile Ads).

A positive user experience is crucial for any business as it increases the likelihood that users will return to purchase and/or recommend the brand. This has a positive impact on Customer Lifetime Value (CLV) and the company’s reputation.

2. Differentiation from Competitors

An outstanding digital experience is a key factor for a company to stand out from the competition. According to a McKinsey study, 40% of customers turn to the competition after a bad digital experience.

Conducting UX consulting is essential for an organization as it can generate significant competitive advantages by offering more satisfying experiences compared to companies that do not.

3. Cost Reduction

Investing in good UX consulting can help reduce long-term costs for a company. A well-thought-out and user-centered digital product design decreases the need for support and technical assistance, as users can interact with the product more intuitively.

Additionally, early identification of potential problems through usability testing can avoid costly redesigns later.

4. Higher User Retention

Customers are 15.8% less likely to seek other brands when there is good UX. If users find it difficult to use a digital product or service, they are likely to abandon it quickly and look for alternatives.

A consultancy capable of developing efficient and pleasant UX helps retain customers by reducing abandonment rates and increasing long-term retention.

5. Insights and Continuous Product Improvement

User preferences and needs are constantly evolving. By focusing on UX, companies gain valuable insights that allow them to understand how users interact with their products or services.

This is crucial for identifying areas of improvement and optimization, leading to a continuous improvement process that can keep the company relevant in a constantly changing business environment.

Carolina Sepúlveda, Partner and Director of Experience & UX at 2Brains, states that “the capabilities of the User Experience discipline are now a relevant part of the strategy of organizations that focus their service on people and understand that technological advancement has come to continue providing autonomy to all users.”

Successful UX Consulting Cases

Over the years, many companies have experienced significant growth and improved customer satisfaction thanks to implementing UX strategies. Here are some standout examples:

  • E-commerce: An online store implemented a complete redesign based on UX insights. As a result, they saw a 25% increase in conversions and a 15% decrease in cart abandonment rates.
  • Financial Services: A digital bank used UX consulting to simplify its new user registration process. This resulted in a 30% increase in registrations and a significant improvement in customer satisfaction.
  • Online Education: An online educational platform conducted usability tests and redesigned its user interface to improve accessibility and the learning experience. This led to a 20% increase in student retention and a higher course completion rate.

Get to Know 2Brains’ UX Consulting Service

At 2Brains, we take the concept of UX consulting to the next level, offering cutting-edge solutions designed to transform the digital user experience and enhance our clients’ business results.

Our rigorous recruitment process ensures that each professional not only meets technical expectations but also aligns with the culture and values of both our company and our clients. Through cultural and technical fit interviews, we guarantee that each talent is the right fit for the project and meets high standards.

We are committed to the continuous monitoring of profiles and encouraging ongoing improvement. This approach allows us to offer solutions that not only improve user interaction but also drive tangible business results.

Why Choose 2Brains?

Choosing a UX consultancy like 2Brains means opting for a user-centered, innovative experience aligned with the latest technological trends. Our mission is to help companies create digital experiences that are not only efficient and enjoyable for users but also drive business growth and profitability.

If you seek to transform your customers’ digital experience and take your business to the next level, 2Brains is your perfect strategic partner. Contact us and discover how we can enhance your brand in the digital environment!


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